If you’re a young entrepreneur wanting to have an e-commerce business this is for you

Good morning 🌞☀️😃,

If you’re a young entrepreneur reading this I got exciting news for you in the form of a new opportunity to export your products, I watched this interview on BTV with Ms Shatha Orapeleng LEA Head market access and Mr Bame Nkate eMarket solutions Executive Director, on this new initiative with LEA and E-market solutions and this is what it was about:

The Local Enterprise Authority (LEA) and eMarket Solutions Botswana have signed a Memorandum of Understanding (MoU) to empower Small, Medium, and Micro Enterprises (SMMEs) by providing direct market access to the South African Take-a-lot e-commerce platform. This partnership aims to enhance the reach and profitability of local businesses while also supporting Botswana’s economic diversification, job creation, and export-led growth. By enrolling in this platform, SMMEs will have an opportunity to sell their products to larger markets, strengthening their business operations and positioning themselves for international trade through agreements like the African Continental Free Trade Area (AfCFTA).

What is eMarket solution about?

eMarket Solutions Botswana is an online marketplace designed to bridge the gap between Botswana and the world’s leading e-commerce platforms. The company works with top online retailers to establish logistics and processes that allow Batswana to shop globally without restrictions. By addressing challenges such as delivery limitations to Botswana addresses, eMarket Solutions ensures that local consumers can access a wider range of international products, ultimately improving the country’s e-commerce landscape and fostering business growth for local entrepreneurs.

LEA wants to take the SMME from 10 million Pula in value to 20 million Pula by 2026.

Take-a-Lot wants more products from Botswana, it has 10 million monthly visitors. This will help in the Vice President’s efforts to create an export led economy pioneered by the private sector.

How they want to get there

• Collaboration with LEA and eMarket solutions

• They will assess how each business is ready for exports

• EMarket solutions has been engaging with Take-a-Lot for 12 months to understand how they operate

• LEA will be working on a lead time basis

• There will be an assessment of performance of each product

• There will be a pipeline created for businesses that are export ready to deliver into the market

• Local Businesses are encouraged to be resilient and competitive

• Currently our market is small and can’t sustain the needs/demands of this space

• There will be testing the market through exporting first

There’s a need to market excellent products, this deal will create a digital market place for Batswana, and it will help build confidence on Botswana’s own e-commerce market

EMarket solutions and Take-a-Lot has made a commitment to take Botswana to the world through its own landing page site

And finally, data analytics will help create new markets, you can go visit LEA to see if there’s a demand for your product.

Take advantage of this opportunity if you can and be part of the revolution!