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- I bought a P1000+ course on Udemy on sales and this is what I learned from it
I bought a P1000+ course on Udemy on sales and this is what I learned from it
It was P1121.29, I bought it on sale for P204 and you're getting the key lessons for FREE. (FREE DOWNLOADEABLE PDF FOR YOU)
Boago Sephutho
March 26, 2025
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Good morning! Today’s I want to empower you with a very useful resource as an entrepreneur or aspiring entrepreneur, even as a freelancer. This pdf I uploaded is from a digital marketing course I bought back in January 2025 on Udemy and it has helped in building this newsletter and it’s continuing to help me.
It wasn’t for free it’s over 12 hours of video lessons, so it cost me P204 when I bought it during the time, it was on sale from P1121.29. And so I believe it will be valuable for you as much as I found it valuable for me.
I will be extracting information from for the next 3 weeks on this tag of investment lessons, to give brief information on what’s in this pdf.
WHY YOUR PRODUCT IS NOT SELLING/ HOW TO START SELLING
For many young and aspiring entrepreneurs, launching a business is exciting—but selling your product or service? That’s the real challenge. If you've struggled to make your first sale or don’t know where to start in marketing, the problem isn’t your product—it’s your sales funnel.
A sales funnel is the journey your potential customer takes from discovering your business to making a purchase. Understanding this journey is key to turning interested visitors into paying customers. There are three main stages in every successful sales funnel:
1. Top of Funnel (TOFU) – Awareness Stage
This is where people first learn about your business. At this stage, they don’t know you, and they aren’t ready to buy yet. Your goal is to attract attention and build trust.
How to do it:
- Create valuable content (blog posts, social media, YouTube videos) that solves a problem your target audience has.
- Use SEO & social media marketing to make sure people find your business.
- Run paid ads (Facebook, Google Ads) to reach potential customers quickly.
Example: If you sell skincare products, write blog posts about “Best Skincare Routines for Acne-Prone Skin” or create Instagram reels showcasing skincare tips.
2. Middle of Funnel (MOFU) – Interest & Consideration Stage
Now that people know your business exists, they might be interested in what you offer—but they aren’t ready to buy yet. This stage is all about nurturing relationships and proving value.
How to do it:
-Offer a free lead magnet (eBook, discount code, free webinar) in exchange for their email.
-Use email marketing to educate and engage them with helpful content.
- Provide social proof (testimonials, reviews, case studies) to build credibility.
Example: If you sell photography services, offer a free “10-Step Guide to move from beginner to pro in photography” to capture leads and follow up with valuable tips via email.
3. Bottom of Funnel (BOFU) – Decision & Purchase Stage
At this point, your potential customer is considering buying but needs a final push. This is where you convert leads into paying customers with a compelling offer.
How to do it:
-Create a high-converting sales page that clearly explains the benefits of your product.
- Use limited-time offers or bonuses to encourage quick action.
-Send follow-up emails or retargeting ads to remind potential buyers about your product.
Example: If you sell consulting services, offer a “First 5 Clients Get 50% Off” deal with a clear call-to-action to book a session now.
Why This Matters
Too many entrepreneurs struggle because they try to sell too soon—pushing products before building trust. A well-structured sales funnel guides customers step by step, leading to higher conversions and long-term success.
The Next Step? Start by mapping out your funnel: How do people find you? How do you nurture them? How do you close the sale? Once you master this, selling will no longer feel like a mystery—it will be a system that works for you.
Part 2 next week will cover building your customer avatars, see you then.