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CA Sales Holdings insider Trading report
Major selling of shares in the past 3 months, is this a red flag š©?
Good morning ššāļø, letās get into it
This week, we zoom in on insider activity surrounding CAS-EQO, and in particular, a string of trades made by Duncan Lewis.
What the Data Shows

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In the past 12 months, Duncan Lewis (CA Sales Holdings CEO) has made four notable trades:
Sold shares worth P26.8 million on 16 May 2025
Bought shares worth P2.2 million just three days later on 19 May 2025
Bought shares worth P1 million back in October 2024
Sold another batch worth P106,722 the day before that October purchase
At a glance, this might seem like routine portfolio balancing. But when we look deeperā¦
The Bigger Picture: Insider Trading Volume

Gif by starz on Giphy
A closer look at the insider trading volume tells a clearer story:
Period | Shares Sold | Shares Bought |
0ā3 months | 2,000,000 (~P26.8m) | 162,162 (~P2.2m) |
6ā9 months | 100,000 (~P1.1m) | 0 |
3ā6 months | 0 | 0 |
9ā12 months | 0 | 0 |
This shows that:
Insider selling outweighs buying by more than 10 to 1 in value
Activity has been concentrated in recent months, signaling a shift
A red flag at the bottom of the report says it plainly:
āInsider Buying: CAS-EQO insiders have sold more shares.ā
What Does This Mean?
Insider selling doesnāt always mean something bad. Executives sell for many reasonsādiversification, personal needs, or taxes. But when the scale of selling far exceeds buying, it can be a signal worth noting.
Especially when:
The same insider is repeatedly offloading shares
Thereās little or no institutional buying to counterbalance it
The sales are clustered closely together, like in May 2025
This could suggest:
Profit-taking at a perceived high
Doubts about short-term growth
Or simply repositioning ahead of a possible market shift
So what are we saying?
Duncan Lewis has been making moves, but the balance leans heavily toward cashing out, not doubling down. While one recent purchase may indicate some confidence, itās dwarfed by the volume of shares sold.
For investors watching CAS-EQO or using insider activity as part of their decision-making strategy, this pattern is a cautionary signal, not a green light.
Source: Simplywallst