Benefits and challenges of Botswana hosting the World Athletics Relay 2026

Table of Contents

• Benefits:

• How this can benefit young entrepreneurs

Good morning 😃🌞☀️! In case you haven’t heard yet, World Athletics Council has approved Botswana’s bid to host the Athletics relays in 2026.

But I would like to bring in the benefits and challenges that comes hosting the event, let’s get into it:

Hosting the World Athletics Relays presents both significant opportunities and challenges for a country like Botswana.

Benefits:

1. Economic Impact: The influx of athletes, officials, and spectators can stimulate the local economy through increased spending on accommodation, dining, and tourism. For instance, The Bahamas, after hosting multiple editions of the World Athletics Relays, experienced notable economic benefits from such international events.

2. Global Exposure: Hosting an event of this magnitude elevates the host nation’s profile on the international stage, showcasing its capability to organize world-class sporting events. This can enhance national pride and attract future opportunities.

3. Sports Development: The event can inspire local athletes and promote athletics nationwide. The presence of world-class competitors provides a unique opportunity for local talent to gain exposure and experience.

4. Infrastructure Improvement: Preparing for the relays often necessitates upgrading sports facilities and related infrastructure, leaving a lasting legacy that benefits the community and future events.

Challenges:

1. Financial Commitment: Hosting requires substantial investment in infrastructure, security, and event management. Securing funding and managing budgets effectively can be challenging, especially for nations with limited resources.

2. Logistical Complexity: Coordinating an international event involves complex logistics, including transportation, accommodation, and scheduling, which can strain local capacities.

3. Sustaining Infrastructure: Post-event, maintaining and utilizing upgraded facilities to avoid them becoming underused is crucial to ensure long-term benefits.

The Bahamas serves as a pertinent example. Having hosted the World Athletics Relays multiple times since 2014, the nation gained international recognition and economic benefits. However, challenges included ensuring consistent funding and maintaining the momentum of sports development post-event.

While hosting the World Athletics Relays can significantly benefit Botswana by boosting its economy, international profile, and sports culture, it also demands careful planning and resource management to address the associated challenges effectively.

How this can benefit young entrepreneurs

Young entrepreneurs in Botswana can leverage the World Athletics Relays in several ways to grow their businesses and gain exposure. Here’s how:

1. Tourism & Hospitality Services

• Entrepreneurs in accommodation (Airbnb, guest houses, lodges) can benefit from increased demand for lodging.

• Catering services can provide meals for athletes, officials, and spectators.

• Local tour operators can offer packages to international visitors looking to explore Botswana.

2. Retail & Merchandise

• Branded sportswear and souvenirs: Selling Botswana-themed merchandise, including T-shirts, caps, and traditional crafts, can be a profitable venture.

• Pop-up shops: Entrepreneurs can set up temporary stalls near event venues to sell local products.

3. Digital & Creative Services

• Content creators (photographers, videographers, social media managers) can work with event organizers, sponsors, and athletes to provide coverage, promotional material, and live updates.

• Graphic designers and printers can produce banners, posters, and branding materials for businesses involved in the event.

4. Transport & Logistics

• Shuttle and ride-hailing services: Providing transport for athletes, officials, and tourists can be a lucrative business.

• Courier services: Entrepreneurs in logistics can help with merchandise delivery and event-related shipments.

5. Event Planning & Management

• Young entrepreneurs in event management, stage setup, and entertainment can get contracts to help execute side events, fan zones, and hospitality areas.

• Local performers, DJs, and cultural groups can provide entertainment for visitors.

6. Sponsorship & Partnerships

• Startups and small businesses can gain visibility by sponsoring local teams, athletes, or community events surrounding the relays.

• Brand activations and promotional campaigns can help entrepreneurs showcase their products to a global audience.

7. Tech & Innovation

• Mobile apps providing event information, ticketing, or local business listings can enhance visitor experience.

• Fintech startups can offer digital payment solutions for vendors at the event.

8. Networking & Learning Opportunities

• Entrepreneurs can attend business forums and networking events related to the relays to connect with international investors and business partners.

• Learning from global best practices in sports management, event hosting, and tourism can help shape future business ideas.

By being proactive and innovative, young entrepreneurs in Botswana can capitalize on the World Athletics Relays to boost their businesses and gain international exposure.

Sources: yourbotswana.com, World Athletics, The Gazette, Magnetic Media, feetperfectly.com, bahamas.gov.bs, Olympics